I’ve been very happy with my Amazon Kindle DX since I first received it in June 2009.  I love books and reading but was unhappy with the clutter of three double-stacked bookshelves and stacks of books everywhere in my apartment.  So space savings was the purchase trigger for an electronic reader for me.  And in 2009, Amazon had the best offering, with an attractive, easy-to-use/intuitive design and a seamlessly integrated ebook purchase process.  So far, I’ve loved it.

The one notable problem I experienced with it was last year, with the leather cover that Amazon markets hard with the Kindle DX.  The Kindle DX — and the Kindle 2 — has two slots on the left edge for purposes of attaching/fitting it onto two clasps on the leather cover.  It’s a little awkward at first, but doable.  The problem is that if you inadvertently open the Kindle from the rear, the top clasp acts a lever and pries wide the opening in the Kindle.  After doing this a few times, no matter how careful to avoid it, it results in unsightly cracks in the plastic right above the opening and can pry open the case, too.  I know from other Kindle owners that this can actually compromise the operation of the Kindle — it won’t work in some circumstances.

The cover clasp or latch will pry open the opening/slot on the Kindle if the cover is opened from the back.

Last year, a search quickly led to a number of discussion board threads in complaint.  In response to customer complaints and attempts to get exchanges or refunds, Amazon denied any product defect in the Kindle or the leather cover or the interaction between them, effectively asserting that any damage was customer fault.

Interestingly, they’ve now reversed this stance; I received this email today:

Now, Amazon is acknowledging that damage to either the cover or the Kindle are covered under warranty — a complete reversal of the prior stance.  I managed to keep the damage to mine minimal, so I’ll decide now whether to go through the hassle of getting a warranty exchange.

This doesn’t appear to be related to all the announcements these past few weeks — Kindle DX with global wireless, new royalty scheme for self-publishers, and Kindle developer program — but I do wonder if Amazon’s fearful anticipation of the impending Apple tablet announcement is driving the company to step up it’s game.

Competition is good, and consumers are the winners.